the social team that posts while you sleep.
Sarah writes, schedules, and posts across 11 social platforms. She learns your brand voice, generates images, tracks what works, and keeps the feed alive — so you never post “sorry for the quiet week” again.
New week, new wins. Dropped a few updates you'll love — and yes, we finally fixed the thing you kept asking about. ✨
One brief. Eleven platforms. Zero copy-paste.
Most tools just mirror the same post everywhere. Sarah adapts — tone, length, hashtags, image dimensions — for each platform's vibe. Because LinkedIn and TikTok should never read the same. Ever.
Another platform coming out next week?
Social moves fast. Sarah's platform list grows with it — we add new networks as they get real traction, not when the tech press says so.
16 tools. One content machine.
Sarah isn't a caption generator with a theme. She has 16 real tools — posting APIs, image editor, scheduler, analytics, brand voice trainer. She does the job end-to-end, you just approve.
Brand voice adaptation
Learn once, write forever. Sarah picks up your tone, your phrases, your do-not-use list. Your feed stops sounding like a rotating cast of interns.
AI image generation
Feed image, hero banner, carousel slide — Sarah generates on brief. No more "find a stock photo that doesn't scream 2014."
Photo editor built-in
Resize for each platform, add text overlays, apply brand colours. You'll wonder why you ever paid for Canva Pro.
Smart scheduling
Queue a week in 10 minutes. Sarah picks optimal times per platform based on what actually performs — not a generic "best time to post" blog from 2020.
Analytics that make sense
Engagement, reach, growth per platform. Plus the useful stuff: which posts outperformed, what formats work, what to lean into.
Hashtag research
Current, relevant, non-cringe. Sarah pulls trending tags in your niche and drops the ones that stopped working months ago.
Content ideation
Stuck for ideas? Sarah pitches post concepts based on your services, news, seasonality, and what's trending. You pick what to run.
Cross-agent handoff
Jess caught a customer win in email? She tells Sarah, Sarah drafts a social post, you approve. That's actual teamwork.
Three steps to a feed that stays alive.
No content calendars in spreadsheets. No dragging PNGs between apps. No scheduling tools with seven-step approval flows. Just give Sarah the brief — she handles everything downstream.
Connect your platforms
Link your social accounts in a couple of clicks. Sarah gets posting access, reads your last 90 days of posts, and starts picking up your voice and audience.
Give her a brief
A sentence, a photo, a link, or just "post something about our new service." Sarah writes the copy, picks the image, adapts for each platform, and drops it in your approval queue.
Approve or auto-post
Start in review mode — check drafts, tweak, schedule. Once you trust the voice, flip to auto-post at optimal times. Most users switch within two weeks.
For people who want to “be on social” without being on social all day.
Whether you're posting for yourself or a whole client roster, Sarah handles the volume, the formatting, and the consistency. The creative ideas stay yours. The grunt work becomes hers.
Solopreneurs & creators
You know social matters. You also know you haven't posted in 11 days. Sarah keeps the feed warm so your audience doesn't forget you exist between launches.
Founders & small teams
Content's everyone's job and nobody's job. Sarah takes it off the team's plate — brand voice intact, no "can someone draft something for LinkedIn?" Slack threads.
Agencies managing clients
Manage multiple brands without drowning. Sarah handles the day-to-day posting so your humans focus on strategy, big ideas, and the stuff clients actually pay premiums for.
Established brands rebooting
Your feed is fine but a bit... 2021. Sarah modernises the voice, catches the formats that are working now, and quietly fixes the parts that stopped landing.
$29 a month. Cheaper than a single sponsored post.
Sarah is a specialist — so she lives inside the agency alongside Jess. You get one dashboard, one group chat, one team. Add her on when you're ready.
the agency
The platform itself. Includes Hey Jess, the dashboard, shared inbox, group chat, and the cross-agent delegation layer.
- Hey Jess — receptionist, calendar, contacts
- Unified inbox across 5 channels
- Shared dashboard + group chat
- Cross-agent delegation layer
+ Sarah
Add Sarah to the agency and suddenly your social presence runs itself — writing, posting, scheduling, analysing. All 11 platforms.
- Writes and posts across 11 social platforms
- AI content writing with brand voice adaptation
- AI image generation & in-app photo editor
- Smart scheduling at optimal times per platform
- Engagement, reach, and growth analytics
- Hashtag research & content ideation
- Cross-agent delegation with Jess
- Content calendar inside the shared dashboard
Want the whole team?
Add Freddie Finance and you've got your front desk, your content team, and your tax advisor — all for less than a part-time hire.
See all plansFair questions. Honest answers.
Which social platforms does Sarah support?
Facebook, Instagram (feed, Reels, Stories), X (Twitter), LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube (community + Shorts), Threads, Bluesky, and Mastodon — eleven platforms in total. We add more as they get real traction.
Does Sarah actually post, or just draft?
Both — you choose. Review mode queues every post for your approval before it goes live. Auto mode lets Sarah post at optimal times based on your platform analytics. Most users start in review and switch to auto within 2–3 weeks once the brand voice is dialled in.
Can she generate images?
Yes. Sarah generates images from your brief, edits existing photos, adds brand-consistent text overlays, and resizes for each platform (no more square TikToks or vertical Twitter posts). She also stores every asset in your shared file library.
How does she learn my brand voice?
Two ways: (1) she reads your last 90 days of posts when you connect your accounts and picks up your patterns, (2) you can give her explicit guidance in Settings — tone, words to avoid, phrases you always use, emoji rules. She adjusts as you give feedback on drafts.
Do I need the agency base plan?
Yes. Sarah is a specialist add-on — she lives inside the agency ($49/mo) because she uses the shared dashboard, group chat, file storage, and cross-agent delegation. Adding Sarah brings your total to $78/mo.
How does she work with Jess and Freddie?
Delegation. Jess catches a five-star email review — she tells Sarah, Sarah drafts a testimonial post. Freddie writes a useful tax tip — he asks Sarah to turn it into a LinkedIn post. You @mention any of them in the group chat and they coordinate.
What about analytics — does she track performance?
Engagement, reach, impressions, growth, top-performing posts per platform. Plus the genuinely useful stuff: which formats work for you specifically, which posting times perform, what topics land. Weekly digest in the dashboard.
Can she handle multiple brands?
Yes. Sarah supports multi-tenant setups — separate voice, separate platforms, separate content libraries per brand. Great for agency owners or founders managing multiple businesses from one dashboard.
What if she posts something off-brand?
Start in review mode — nothing goes live without your nod. Every draft is editable. And Sarah learns from every change you make — if you rewrite a caption, she adjusts her patterns for next time. It's a feedback loop, not a one-shot.
Want Sarah running your social?
Join the waitlist. We'll drop you a line when early access opens. In the meantime, your feed can keep being mostly reposts. We don't judge.
Early access invites will go out in batches.